Hope Is Not a Marketing Strategy Series: Stop Missing Your Target Market: Understanding Your Audien

Define and attract your target market. Create genuine community buy-in, advocacy, and positive associations that drive revenue. Use specific messages and marketing channels that speak to your intended audience.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

●        Clarify your messaging so it reaches the exact person you seek to serve

●        Build up your audience (with their permission) to increase engagement

●        Identify, understand, and speak directly to your target audience in their primary “language”

●        Make key distinctions between marketing and sales efforts

●        Plan marketing activities for your area that spread and stick