Hope Is Not a Marketing Strategy Series: Stop Missing Your Target Market: Understanding Your Audien

Define and attract your target market. Create genuine community buy-in, advocacy, and positive associations that drive revenue. Use specific messages and marketing channels that speak to your intended audience.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

        Clarify your messaging so it reaches the exact person you seek to serve

        Build up your audience (with their permission) to increase engagement

        Identify, understand, and speak directly to your target audience in their primary “language”

        Make key distinctions between marketing and sales efforts

        Plan marketing activities for your area that spread and stick

Location

Contact

Christine Meny

Christine@homecarenj.org

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