SALES WRITING SIMPLIFIED: MARKETING SERVICES, BUILDING BRANDS & PERSUADING OTHERS TO ACT: After this webinar, you will be able to: Submit one brief writing sample to the speaker for professional review, see below for details*; Create powerful, persuasive sales and marketing materials with purpose; Compose with precision, using appropriate tone and language, correct grammar, and effective style; Write in plain English that any reader can understand; Use a clear, convincing, and conversational voice; Write for results and persuade even the most difficult readers to act; Focus on readers’ needs: sales stars always put the customer first; Start — and stay — strong with attention-getting headlines and leads; Motivate electronic readers to open and act upon email, attachments, and posts; Promote and position the organization’s strengths, services, and products; Bolster your brand, creating a distinction between you and your competitors